723 lbs.

That’s how much prime rib the University of Wisconsin football team ate at the annual Beef Bowl at Lawry’s. Oregon, meanwhile, ate only 612 lbs.

This triumph bodes well for the Badgers, since the winner of the Beef Bowl has gone on to win the Rose Bowl 71 percent of the time. Last year, TCU out-ate UW 670 lbs to 650 lbs, and you know what happened in that game.

Some interesting notes: UW sophomore Travis Frederick ate the most, chomping down eight slabs of prime rib, which at 13 oz. each totaled more than 5 lbs. … Frederick told the Journal Sentinel, “You’ve got to feed the body. I can’t keep a girlish figure like this.” … Oregon lineman Mark Asper performed the Heimlich maneuver on a man who was choking at a nearby table.