The idea of Madison Craft Beer Week is good, but it needs some tweaks. For example, the annual celebration can claim 350 events at 80 venues because the vast majority of the “events” are comprised of a bar/restaurant having a new craft beer on tap–that’s it.
Most disappointing was the lack of knowledge of the servers for what the bar/restaurant was doing for Madison Craft Beer Week (three examples: Roman Candle, Blue Moon and Vintage Brewery). If the patron didn’t know to ask for the special, the server wouldn’t offer it, nor was there any signage at most of the venues.
Hopefully moving forward, the event focuses on quality, not quantity.
Tags: Madison Craft Beer Week
