Have you driven down Gorham Street where it intersects with Broom? The huge neon sign for Brickhouse BBQ is impressive. Not only do you know for sure where it is, you can see it so far away that it gives you a few seconds to figure out where the hell to park, since there’s very little of it nearby.
That’s the kind of sign places like Las Cazuelas needs (that restaurant is hidden in the same building that Capital Fitness is housed in).