Archive for the ‘News and Observations’ Category

Restaurant grades

Friday, July 30th, 2010

City health officials in New York are now handing out grades of A, B or C to all the restaurants in the city. Each restaurant must display the placard with their grade or receive a $1,000 fine. The grades are based on compliance in food handling, food temperature, personal hygiene and vermin control, according to the Department of Health and Mental Hygiene.

As you can imagine, the New York State Restaurant Association is fighting these grades, as reported by the New York Times. But from what I’ve learned from local restaurant owners and other employees over the past few years, these grades are necessary because of how bad some kitchens are kept. It’s a surprise more customers don’t get ill from eating out so often.

Even sports stadiums need these grades. ESPN.com just released a report detailing violations at all major pro sports stadiums across the country, including the Packers, Bucks and Brewers (all of which are doing okay). Seven stadiums/arenas in Florida and one in Washington, D.C., were the worst violators (don’t eat there unless you like mouse droppings).

I tried to find the health code reports for Madison restaurants and the Kohl Center, but I couldn’t find it on the City of Madison site. I’d be interested to see what restaurants have failed recent inspections. I’m also curious as to see how long it takes before other cities start handing out grades. New York was, after all, one of the first cities to go smoke-free, then others followed suit.

Qdoba: an example of a bad launch

Thursday, July 29th, 2010

It’s not easy to succeed in the restaurant business (60 percent failure rate according to an Ohio State study), but it certainly doesn’t help when restaurants spend little to no money on advertising, marketing, public relations or don’t even have basic information available, and this latter point is what I’d like to address.

I like Qdoba (though not as much since it got rid of my favorite burrito, the chicken mole), but its opening today of a new location on Park and Regent Street is a good example of a bad launch. This is a chain restaurant with marketing power. It has developed a Web site, a Facebook page and multiple Twitter accounts, for example. Yet, it failed to provide the address, phone number, hours, etc. on any of the above media. That’s like saying, “We have a new restaurant somewhere in the downtown vicinity–hope you can find it and that it’s open if you do!”

Every day on Twitter Qdoba kept announcing how many days left until this location opened. I think the staff could have easily updated the Web site with this BASIC info. I even direct-messaged the Qdoba Twitter account twice to seek this information, and I received no response.

I could see a local mom & pop restaurant not having the time or staff to remember to list their address, phone #, hours, etc., but a corporation like Qdoba? That is simply pathetic.

In later blog posts, I’ll show how many restaurants think not spending any money on advertising, marketing and public relations won’t hurt business.

UPDATE, July 30: Guess who finally responded to my inquiries? I now have the address, phone # and hours. Better late than never!

Soda tax

Monday, July 26th, 2010

How can you raise revenue and combat obesity at the same time? In the case of Washington, it passed a state tax on soda and other sugary beverages (2 cents per 12 oz.) back in April. Now the American Beverage Association is helping to fund an initiative to repeal the tax.

I doubt this tax would work in Wisconsin. A somewhat similar example is the beer tax, which is proposed every few years or so (most recently by Rep. Berceau) and ALWAYS fails, unsurprisingly. That tax called for 2.4 cents per 12 oz. at the manufacturers’ level, which means by the time it goes through the distribution channels, consumers could be looking at an increase of 50 cents to $1 per beer. (Thus, a similar mark-up could happen when ordering sodas or cocktails if there was a tax.)

According to an article from the Washington Post, the industry is expected to spend around $10 million to fight this tax. One of its themes is that soda should not be solely blamed for obesity, which is a good point. Otherwise, we could see a slippery slope of chips, desserts, candy, french fries, etc. all having a tax.

    Urban Air TryaTaste

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